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Flipping the Funnel

Share the article!I stumbled upon this ebook by Seth Godin entitled ‘Flipping the Funnel‘. The gist of the piece is that it explains how “Web 2.0″ based technogies allow organizations to do the...

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Eight Key Ideas driving the Attention Economy

Share the article! As software developers we tend to focus too much on the trees and as a consequence miss out on seeing the big picture. I thought of writing predictions for 2006, just like I had done...

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Telco 2.0 : The End to a Culture of Scarcity

Share the article! In the beginning we had “Business 2.0″, the trade magazine launched at the height of the dotcom boom and surprisingly managed to survive the dotcom ice age. Then evolved “Web 2.0″...

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Classifying Ignorance and Information Asymmetry

Share the article!Brad Appleton has an information rich article entitled “The Trouble with Tracing: Traceability Dissected“. In the article, Appleton cites the “Five Orders of Ignorance“, which are as...

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